Coaching in writing skills

Background

Pharmaceuticals benchmarking company CMR International collects data from major healthcare organisations and supplies them with surveys that they use to assess relative performance.  This work involves extensive client liaison on complex and important matters.

Challenge

I was asked to devise a half-day programme for a group of employees.  The workshop needed to explore the issues involved in liaising with clients, and give the employees practical hints and tips that they could apply on a day-to-day basis.

What I Did

Ahead of the workshop, I interviewed the participants and their manager, to gain a proper understanding of the requirements.  I then created and delivered a half-day programme that was precisely targeted at the needs of the individuals and the organisation.  The workshop provided generic advice, together with template communications, and received an enthusiastic response from participants.

In a similar vein…

When I put together a similar event for the Reward team at private equity firm 3i, ongoing coaching after the workshop was a key feature.

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