Corporate brochures

Background

Having been successfully established in Hong Kong for some years, private equity firm 3i wanted to consolidate its presence in China by opening an office in Shanghai.  A first-class brochure was needed to support the launch event, and communicate 3i’s strengths and successful track record.

Challenge

The opening of the Shanghai office was to be a prestigious occasion, attended by key players in the local business community.  The brochure needed to be of the highest possible quality – but the time available to create it was limited, and the brochure needed to be a dual-language production.

What I Did

After interviewing the members of 3i’s China team, I devised a structure for the brochure and wrote it.  The first draft remained largely unchanged during the review process and the output was a brochure with high production values that received very positive feedback when it was used in Shanghai.

In a similar vein…

I wrote the annual report for luxury house builders Octagon and the corporate brochure for the Leander Group, a property development company.

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