Online content

Background

At consultants Ernst & Young, helping people to develop their personal performance is at the heart of business success. Yet few people in any organisation actually enjoy the ‘annual appraisal’ – whichever side of the process they’re on.  The firm decided to create an intranet site that would breathe life into performance management and embed it as a core activity.

Challenge

To devise a performance management site that people would actually want to visit and which they would make use of in practice.

What I Did

I created a site that had a clear and simple structure, so that people could quickly find the aspect that met their needs on that particular visit.  I wrote each page in plain English, using examples and questions that would engage and involve the viewer.  And I devised a ‘flier’ from the Head of HR that made bold use of humour to attract people to the site.

In a similar vein…

For international bank Standard Chartered, I wrote the website pages designed to attract graduate recruits to the company.  I also wrote the intranet pages that explained the graduate development programme to them once they’d joined.

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